Expanding Global Footprint, Empowering Overseas Markets with Technology — Shenzhen Richarmony Technology Achieves Leapfr

Against the backdrop of deep integration between the wave of globalization and the technology industry, Shenzhen Richarmony Technology Co., Ltd. (hereinafter referred to as "Richarmony Technology"), leveraging the advantages of the Pearl River Delta manufacturing cluster, has focused on the industrial intelligence niche. Relying on the adaptability of its core technologies and refined international operations, the company has achieved steady breakthroughs in its foreign trade business in recent years. In 2024, the company's overseas revenue reached 120 million yuan, a year-on-year increase of 42%, and its products successfully entered 15 countries and regions including Southeast Asia, Europe, and North America. The proportion of overseas revenue rose to 28%, becoming an important support for optimizing the company's revenue structure and demonstrating a practical path for small and medium-sized Chinese technology enterprises to explore the international market.

Guided by the principle of "using technology to solve practical pain points", Richarmony Technology has carried out lightweight and localized transformations on its core products in response to the industrial foundation and cost demands of different regional markets, gradually breaking down international market barriers. In the Southeast Asian market, local electronic contract manufacturers generally face the need for "low-cost digital transformation". The company has disassembled the "Richarmony Intelligent IoT Platform" into a combined solution of "equipment networking module + basic data analysis module", reducing the deployment cost by 35%. In 2024, it successfully served 12 small and medium-sized electronic factories in Vietnam, Malaysia and other places, helping customers increase the response speed to production abnormalities by 40% and reduce the product defect rate by 18%, thus winning the "Annual Recommended Technology Solution" from the Vietnam Electronic Manufacturing Association.

In the European market, focusing on environmental compliance and data security requirements, the company invested more than 6 million yuan to optimize the "Industrial Data Visualization and Analysis System". In the third quarter of 2024, the system passed the EU GDPR data compliance certification and CE certification, becoming a secondary supplier for an automotive parts enterprise in Germany (providing supporting services for Bosch). It helped the enterprise realize real-time monitoring of workshop energy consumption, with an average monthly electricity saving of about 8,000 kWh for a single production line, which is in line with the European "carbon neutrality" policy orientation.

In the North American market, in response to the high-precision requirements of new energy battery testing, a customized "AI Quality Inspection Solution" was launched. At the end of 2024, a pilot cooperation was reached with a secondary supply chain enterprise of Tesla in the United States, increasing the detection accuracy of battery pole pieces to 99.2% and controlling the defect rate within 1.2%. Currently, it is in the small-batch supply stage after pilot verification.

To ensure the implementation of foreign trade business, the company has established a professional foreign trade team of 15 people, covering positions such as international trade, foreign languages (English, German, Vietnamese), and overseas technical support. It has established long-term cooperation with local customs brokers and international logistics enterprises (such as DHL and COSCO Shipping) in Shenzhen, forming a full-process service system including "market research - product adaptation - customs declaration and clearance - logistics and distribution - after-sales operation and maintenance". For overseas customers, it provides 12-hour multilingual technical support on workdays (covering the main working hours in Europe, America, and Southeast Asia). More than 80% of technical problems are solved through remote debugging, and on-site service is mainly focused on the project launch stage of key customers. In 2024, the customer repurchase rate reached 65%, and the brand awareness of "Richarmony Technology" was gradually established in the niche market.

In line with its positioning as a small and medium-sized technology enterprise, Richarmony Technology expands international cooperation based on the principle of "low cost and high adaptability". In 2024, it selectively participated in 3 international exhibitions including the Hannover Messe in Germany and the China-ASEAN Expo, reaching an intended cooperation amount of 18 million yuan on site, with a subsequent converted contract amount of 8.5 million yuan. It set up a 2-person overseas liaison office (non-entity company) in Singapore, mainly responsible for customer connection and demand collection in the Southeast Asian market, reducing overseas operation costs. At the same time, it cooperated with local technology service providers to carry out product agency, reducing the capital investment in building its own team. It also conducted technical exchange cooperation with Shenzhen Polytechnic and Singapore Polytechnic to jointly develop adaptive technology modules for overseas market demand. In 2024, they jointly completed the research and development of the "Low-Cost Energy Consumption Monitoring Module for Southeast Asian Factories", which has been applied to 3 Vietnamese customers.

Under the framework of the "Belt and Road" Initiative, Richarmony Technology focuses on regions in Southeast Asia and South Asia with weak industrial foundations but growing digital demand. In the Eastern Economic Corridor of Thailand, it cooperated with local industrial service providers to provide "equipment networking + basic data analysis" solutions for 2 automotive parts factories, helping customers realize the visualization of production data. Currently, the project has been operating stably for 6 months. In Pakistan, through cooperation with a local trading company (non-joint venture company), it introduced the "Energy-Saving Industrial Control System" to 3 textile factories, helping customers reduce energy consumption in the spinning workshop by about 12%. The relevant cooperation is in the initial stage, and plans are made to gradually expand market coverage through local partners in the future.

Facing challenges such as global supply chain fluctuations and international trade barriers, Richarmony Technology has adopted practical response strategies. In terms of the supply chain, it has signed long-term supply agreements with 5 domestic core component suppliers (ensuring a 3-month inventory of key components) and developed 2-3 alternative suppliers. In 2024, it successfully avoided production suspension risks caused by the shortage of chips from a certain chip supplier. In terms of risk prevention and control, it purchased short-term export credit insurance for all foreign trade orders (with a premium rate of about 0.8%). In 2024, it recovered a bad debt loss of about 500,000 yuan from a Vietnamese customer through insurance claims, and avoided a total of about 3.2 million yuan in overseas bad debt risks. In terms of channel expansion, in the second half of 2024, it opened an official store on Alibaba International Station, launching standardized product packages for small and medium-sized customers (reducing the minimum order quantity to 50% of regular orders). Currently, the monthly revenue of the cross-border e-commerce business is about 300,000 yuan, which is in the stage of gradual cultivation.

Talking about the future plan of the foreign trade business, the person in charge of the Foreign Trade Division of Richarmony Technology said: "Next, we plan to focus on deepening the Southeast Asian market and aim to add 8-10 new customers in 2025. At the same time, we will explore the Latin American market and look for local agents by participating in the Mexico International Trade Fair. We will not consider building overseas warehouses for the time being to reduce the risk of initial investment. In terms of talents, we plan to recruit 2 foreign trade specialists proficient in Spanish and Portuguese to improve the service capacity in emerging markets. We strive to make the proportion of overseas revenue exceed 35% in 2025 and form a stable overseas business layout in the industrial intelligence niche."

From focusing on the domestic market to expanding the global footprint, Shenzhen Richarmony Technology has gradually gained a firm foothold in the international market with a "small but refined" practical strategy. In the future, the company will continue to focus on niche areas, optimize the foreign trade service system, and enhance its international competitiveness through technological adaptability, so as to achieve steady growth on the path of globalization.